Many people have a strong will to do good and positive environmental choices, while they struggle to make this fit the needs of daily life. Our starting point is that technology that aims to help people be more environmentally friendly must also be designed in harmony with the way modern people live their lives. One prerequisite to achieve lasting attitude changes is that we are touched in the most basic level - where all our senses, bodily habits and norms are put into a social context and thus can form a whole. Only when the good, environmentally friendly habits also appeals to us aesthetically, physically and socially, can we fully embrace and maintain them.