joined the Mobile Life Excellence Centre as a partner in 2012 and contributes to the centre by sharing knowledge about user experience and situational awareness in the context of industrial systems. In addition, ABB will collaborate in a wide range of research projects that aim to provide operating effectiveness in the industrial environment. One main project where ABB will be an active player is "Introduce playfulness in the automation domain". Through the Mobile Life Centre, ABB will collaborate with leading researchers and key players in the mobile industry and gain knowledge about designing experiences, especially for mobile use.