is a home furnishing company with a fully integrated supply chain, including its own industrial groups – Swedwood and Swedspan. For IKEA, creating the home furnishing offer is about understanding the needs and dreams of the many people. By matching them to the needs and opportunities within IKEA supply network IKEA can create a range of well-designed, functional products at prices so low that as many people as possible can afford them. IKEA of Sweden lead business development at IKEA through the Home Furnishing Businesses. IKEA’s interest in Mobile Life is the centre’s focus on the “good life” – that, which makes people feel good and have fun.